Among photographers, the idea of working for “exposure” (i.e.. for free) is a hot button topic. It seems that every other week there’s an example of somebody being asked to shoot for free for some multi-million dollar company or other. Take heart though, as it seems this is not just a problem we in the photography industry deal with.
This fantastic two and a half minute video from ad agency, Zulu Alpha Kilo has been getting a lot of attention recently. In it, an actor asks several professionals (not actors) to work “on spec” which is the ad industry’s equivalent of working for free.
Architects don’t give away their blueprints. Diners don’t fork out free meals. Personal Trainers don’t sign over their intellectual property on spec. In fact, why is anyone in any industry giving it away? (Giving a client all their images on a cd? Your giving it away for free…)